Direction finding enhances Iottag asset tracking capabilities

Businesses are continuously improving their asset and equipment tracking practices using Bluetooth’s location services. The demand for this technology will reach about 400 million products per year by 2022. While current location services created more efficient asset and equipment tracking solutions, there was still room for improvement. Bluetooth, noticing the need for increased precision, developed a direction finding feature. This new capability helps Bluetooth tracking tags determine signal direction, which improves accuracy and efficiency while searching for an asset. The direction finding feature provides asset tracking solutions to a wide variety of industries, from retail and corporate to healthcare and manufacturing.

Iottag is an asset tracking company based in Melbourne, Australia. They have been in operation for more than 15 years and are experts in RTLS technologies, with a focus on Bluetooth and GPS tracking solutions. The latest Bluetooth direction finding feature enhanced the power of Iottag’s asset tracking tags. This was particularly helpful for their client Tennis Australia. Facility keys, mobile devices and other essential equipment were tracked to ensure the protection of these key assets as well as increase efficiency at the event. Item finding and Point of Interest (PoI) solutions, along with real-time locating systems (RTLS) and indoor positioning systems (IPS) have improved with Bluetooth’s direction finding feature. Iottag is leveraging this technology to offer greater services to all industries across Australia.

Boosting Location Services

Bluetooth’s direction finding feature considerably boosts their location service solutions. The new feature enables Bluetooth devices, like Iottag’s tracking tags and smart beacons, to not only locate a Bluetooth signal, but calculate the direction it originates from. This reduces the time needed to locate an asset or piece of equipment and improves location accuracy to the centimetre-level. Bluetooth proximity solutions will revolutionise business operations through enhancing item finding and point of interest solutions, as well as real-time location and indoor positioning systems, using asset and equipment tracking tags. Iottag uses a combination of Bluetooth and GPS to improve accuracy and efficiency of their tracking tags and smart beacons.

Iottag’s Indoor Positioning Systems (IPS) using Bluetooth and GPS

Indoor positioning systems help various industries with staff tracking, but can also help customers with wayfinding in large buildings like airports and malls. The direction finding feature of Bluetooth enhances IPS by showing the direction a Bluetooth signal originates from. Indoor positioning systems require fewer smart beacons since the development of direction finding capabilities. Hospitals use IPS solutions to improve equipment and staff tracking, which saves lives. Iottag’s tracking tags link to their BlueCare app, so all staff members have access to location data, not only for staff, but also for wandering patients and misplaced equipment. For customers at malls, airports or museums, IPS solutions can alleviate stress and improve their experience; hence, increasing revenue for businesses in these industries.

Point of Interest (PoI) information solutions from Iottag

Much like RFID technology, Bluetooth tracking tags can be encoded with all relevant data pertaining to an asset or piece of equipment. This data can then be accessed through an app. Manufacturers use this feature to learn information about their products, like how long they’ve been in the warehouse, the date of manufacture and when it’s expected to be shipped. Iottag asset tracking tags are simple to set up and integrate with already established networks to enhance PoI information solutions. Hospitals and construction companies also benefit from these services, as they can efficiently monitor the state of their equipment. Businesses offering services, like museums, can load data onto Bluetooth tracking tags, so when visitors download the app and scan the tag, they can receive information about all the exhibits without scrolling through long lists. Bluetooth’s direction finding feature has improved the accuracy of point of interest (PoI) information solutions through targeting specific information.

Iottag’s real-time locating systems (RTLS) create precision

Real-time locating systems provide greater control over the movements of assets within a facility, be it a manufacturer, hospital or corporate office. Iottag’s tracking tags use Bluetooth’s direction finding feature to improve the accuracy of location solutions. Their app provides visibility of all assets and can be set up to send alerts when geo-fences are breached. This not only protects assets, but also protects staff.

Iottag’s item finding solutions use Bluetooth direction finding solutions for greater accuracy

Using Bluetooth direction finding capabilities has greatly improved item finding solutions. Iottag’s asset tracking tags can be attached to anything from products in a warehouse to keys in a corporate office. Now, users can see the distance they are from an asset and find the direction. This reduces time spent locating key equipment.

Using Bluetooth’s direction finding solutions will create efficient asset tracking practices within any industry. Visit for more information on their asset, equipment and staff tracking solutions.

By Andrew Kelly | Categories: RTLS Tracking | Tags: ,

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About the Author : Andrew Kelly

After completing extensive studies in low power wide area networking Andrew found himself as interested in the literature as the technology itself. Andrew now writes engaging and informative content at our sunny office in Melbourne, for an international audience.

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